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Demand Generation Lead Marketing · USA, UK · Hybrid

Quorso

Quorso

Marketing & Communications, Sales & Business Development
United States · United Kingdom
Posted on Mar 19, 2026
Marketing · USA, UK · Hybrid

Demand Generation Lead

We usually respond within two weeks

About Quorso

Quorso is helping enterprise retailers unlock execution at scale.

Our platform turns data into action, surfacing the highest-impact opportunities across store operations and enabling teams to act on them consistently. The result: measurable improvements in sales, labor efficiency, and operational performance across thousands of locations.

We work with global brands including Dollar General, Circle K, Currys, and Tractor Supply, and we’re building a new category around Intelligent Management.

We’re at an inflection point: strong enterprise traction, expanding in the US, and a clear path to significant scale.

Why Quorso

  • Own and build the demand engine at a company with real enterprise traction

  • Work directly with Sales and leadership to shape go-to-market strategy

  • Be part of a team that moves fast, operates with trust, and focuses on outcomes

  • Help define and scale a new category in enterprise retail technology Join at a moment where your impact will be immediate, visible, and meaningful

The Role

We’re looking for a Demand Generation Lead to own and scale Quorso’s enterprise pipeline engine.

This is not a “campaigns” role. You will be directly accountable for generating and accelerating pipeline across a focused set of target accounts in the US and UK, working in lockstep with Sales to drive revenue outcomes.

You will design and execute account-based programs, orchestrate multi-channel engagement, and play an active role in moving deals forward. This is a hands-on, high-impact role for someone who thinks like an operator and thrives in a build environment.

What Success Looks Like (First 6-12 Months)

  • Generate and influence a meaningful share of new pipeline across target enterprise accounts

  • Establish a repeatable, scalable ABM motion aligned tightly with Sales

  • Improve conversion rates from first touch to opportunity to closed-won Build clear visibility into performance (pipeline contribution, CAC, ROI)

  • Become a trusted partner to AEs in both account strategy and deal progression

What You’ll Do

Own pipeline creation and acceleration

  • Be accountable for generating qualified pipeline and influencing deal progression across named enterprise accounts

  • Partner directly with AEs to identify opportunities, prioritize accounts, and drive engagement that converts

Design and run account-based programs

  • Build and execute ABM strategies targeting enterprise retailers across the US, UK, and EMEA

  • Align tightly with Sales on account selection, messaging, and timing

Orchestrate multi-channel engagement

  • Plan and execute integrated campaigns across events, paid, partnerships, outbound, and digital channels

  • Ensure consistent, coordinated touchpoints across the buying group

Orchestrate account-level strategy

  • Coordinate efforts across marketing and sales to create sustained momentum within target accounts

  • Use engagement signals, firmographics, and trigger events to prioritize and personalize outreach

Accelerate active deals

  • Deploy targeted programs and content to move in-flight opportunities forward

  • Support multi-threading and stakeholder engagement across complex buying groups

Operate HubSpot as the growth engine

  • Own campaign execution, lead routing, lifecycle stages, and reporting

  • Maintain data integrity and ensure attribution reflects reality

Measure what matters

  • Build and own a clear demand dashboard focused on pipeline, conversion, CAC, and ROI

  • Continuously optimize based on performance and insights

Partner across the business

  • Work closely with Content, Product Marketing, Sales, and Customer Success to align messaging, campaigns, and GTM execution

Operate with capital efficiency

  • Make smart trade-offs to maximize pipeline impact per dollar spent

  • Test, learn, and scale what works

What We’re Looking For

  • 5+ years of B2B SaaS demand generation experience, with a strong track record in enterprise ABM

  • Proven ability to generate and influence pipeline—not just leads

  • Experience supporting complex enterprise sales cycles (6–12+ months, multi-stakeholder buying groups)

  • Deep hands-on experience with HubSpot (campaigns, workflows, reporting, attribution)

  • Strong analytical mindset—you make decisions based on data and performance

  • Experience running programs across both US and UK/European markets

  • A builder mentality—you’re comfortable setting strategy and executing it yourself

  • Comfortable operating in a high-trust, no-handoff model with Sales

Bonus:

  • Experience in retail tech, supply chain, or multi-site enterprise software

  • Familiarity with selling into operations, finance, or field leadership personas

Inclusion Matters

At Quorso, inclusion isn’t just a value - it’s a foundation. We are committed to building diverse, balanced, and open teams where everyone can thrive and contribute. We welcome applications from all backgrounds and communities.

Department
Marketing
Locations
USA, UK
Remote status
Hybrid

UK

About Quorso

Quorso is the modern way to run data-guided operations. AI turns terabytes of retail data into personalized priorities for each field and store leader. Smart workflows guide effective action and business impact is measured to embed learnings across the organization. Many of the world’s leading retailers are using Quorso to improve the productivity of their store operations. $100bn of activity is managed through Quorso across +25,000 stores and +90 use cases.

Founded in 2016
Co-workers 30+
Marketing · USA, UK · Hybrid

Demand Generation Lead