Senior Paid Marketing Manager - Google & Social (all genders)
Marketing & Communications · Full-time
Germany · Remote
Posted on Nov 5, 2026
About Lingoda
Founded 12 years ago, Lingoda addresses a pressing global challenge: meeting the demands of growing economies and aging populations through the mobility of global talent. Driven by its mission "to empower global talent with the language, cultural, and technical skills for integration and success", Lingoda has established itself as a leader in education.
What We Do
Lingoda’s highly effective Small Group Learning Model is delivered via over 800,000 classes a year, powered by 2,400 qualified teachers and a unique proprietary curriculum designed to help learners achieve their goals, whether that be career progression or integration into a new country.
Who We Serve
A rapidly growing and ambitious company, Lingoda operates in both B2B and B2C: while the B2B business has a strong focus on the healthcare sector in Germany and a credible ambition to expand into other professions and geographies, Lingoda’s B2C business has a global presence, teaching German, English, Spanish, French, and Italian to students worldwide.
Learning a language with Lingoda is a rewarding experience, made possible by us Lingodies who support our students every step of the way. We’re committed to living the learning journey alongside them to create a world of connection and opportunity.
Why Join Us?
Joining Lingoda means becoming part of a team that's committed to getting better, together. We foster and inclusive culture of bravery, curiosity and growth, where insight turns into actions, and every team member contributes to igniting positive change
Why Join Us?
Joining Lingoda means becoming part of a team that's committed to getting better, together. We foster and inclusive culture of bravery, curiosity and growth, where insight turns into actions, and every team member contributes to igniting positive change
Be part of our journey to transform lives through Education!
We are bringing our paid acquisition in-house and looking for an analytical, execution-driven Senior Paid Marketing Manager (all genders) to take direct ownership of our multi-brand paid media portfolio.
Ideally you are based in Berlin, however we are open to working in other parts of Germany
Ideally you are based in Berlin, however we are open to working in other parts of Germany
Your mission with us:
You will take over our paid acquisition from an external agency and build a unified, in-house growth engine. Your immediate focus will be our core B2C verticals: scaling our approbation support for international doctors with Match Doctors (approbation guidance and preparation courses) and driving sign-ups for Curani (100% health-insurance-funded home care courses for family caregivers under § 45 SGB XI).
As these funnels mature, you will expand into our B2B brands: driving clinic partnerships for Match Pflege, institutional medical German training for Lingoda Healthcare, and corporate language programs for Lingoda for Business.
As these funnels mature, you will expand into our B2B brands: driving clinic partnerships for Match Pflege, institutional medical German training for Lingoda Healthcare, and corporate language programs for Lingoda for Business.
Because our conversions involve high consideration and distinct qualification cycles (approbation pathways, statutory care insurance coverage, and B2B clinic procurement), you won’t just optimize for form-fills. You will connect the dots between ad spend and closed outcomes, partnering directly with our sales teams.
You will have strong backing and project ownership with following resources: in-house creative and video talent to produce assets on demand, plus support with tracking infrastructure.