Business Development Representative
Later
Later is the world’s most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing’s most visible investments.
Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.
By combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Trusted by leading enterprise brands including Nike, Wayfair, Unilever, and Southwest Airlines, Later bridges creativity and performance so campaigns don’t just look good—they deliver results. Learn more at later.com.
About This Role
This is a new business, outbound sales development role focused on Mid-Market and Enterprise segments.
The primary objective of this role is to create qualified pipeline by booking high-quality meetings with marketing and growth leaders at best-fit brands.
You will own a defined territory of target accounts, with opportunity to hunt open accounts, and generate new opportunities through highly customized outreach - including tailored email, personalized LinkedIn engagement, and confident cold calling. Creative, insight-led outreach is encouraged.
This is not a high-volume, script-driven prospecting role. Our BDRs operate as early-stage strategic sellers - identifying brands where influencer marketing and creator commerce are active, spotting opportunities for scale or performance optimization, and earning conversations through relevant, data-aware messaging.
You will partner closely with Sales Directors and the broader GTM organization to surface opportunities aligned to Later’s influencer campaign and creator commerce model, including managed campaigns, annual programs, and performance-driven solutions.
This role reports to the Director of Business Development and sits within the Sales organization.
What You’ll Be Doing
Strategy & Territory Ownership
- Develop and execute a targeted outbound strategy within a defined Mid-Market or Enterprise territory
- Work with an average of 2 Sales Directors, meeting weekly with prepared account notes for strategic collaboration and strategy planning
- Identify high-potential brands and agencies aligned to Later’s ICP
- Analyze social presence, creator partnerships, and campaign signals to assess program maturity
- Prioritize accounts based on strategic fit and revenue potential
Prospecting & Pipeline Generation
- Craft personalized outbound across email, phone, LinkedIn, and events
- Ground messaging in observable brand signals and market context
- Position Later as a data-driven influencer marketing and creator commerce partner
- Generate qualified discovery meetings that convert into real revenue opportunities
Execution & Operational Discipline
- Maintain a disciplined outbound cadence and pipeline hygiene
- Accurately track activity and engagement in CRM & account territory planner
- Monitor response patterns and continuously refine outreach strategy
- Contribute insights that improve team targeting, messaging, and performance
Team & Cross-Functional Collaboration
- Share market feedback and prospect insights to inform go-to-market & team evolution
- Contribute to playbooks and best practices that elevate overall team performance
What Success Looks Like
- You consistently exceed quota and create meetings that progress into qualified pipeline
- Your outreach reflects strategic thinking, not generic templates
Sales Directors trust your judgment on account prioritization and outreach - You demonstrate increasing sophistication in how you analyze influencer and creator programs
What We’re Looking For
Work Ethic & Achievement Orientation
- Demonstrated history of high performance (academics, athletics, leadership, or professional roles)
- Strong internal standards and accountability
- Motivated by performance-based compensation and ambitious targets
- Willing to go the extra mile to achieve goals
Experience & Capability
- Experience in customer facing roles, sales, SDR, or marketing roles preferred but not required
- Understanding of creator marketing and a deep desire to learn about and be involved in the industry
- Strong written, verbal, and phone communication skills
- Strong organizational and task prioritization skills at a high volume
How you work:
- Driven by Impact: You deliver results that matter—prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear.
- Strategic & Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights.
- Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast—challenging the status quo with a mindset of improvement.
- Collaborative & Resilient: You thrive in change by staying resourceful, solution-focused, and positive—removing roadblocks, sharing insights, and keeping morale high.
- Accountable & Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth.
- Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity.
Our approach to compensation:
We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.
Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.
To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.
Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.
Salary Range:
$60,000-80,000 USD OTE
*Co-op team members, independent contractors, and freelancers are not eligible for company benefits.
#LI-Hybrid #LI-Remote
Where we work:
We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.
Diversity, inclusion, and accessibility:
At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.
We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.