Product Marketing Manager - Italy 🇮🇹
Marketing & Communications, Product
Paris, France
At Doctrine, we're building Europe's leading legal AI platform.
Our belief? Law shouldn't be slowed down by repetitive tasks. It should be augmented by a specialised AI, designed to understand, analyse and produce legal reasoning at the highest standard.
Our ambition? To help legal professionals work with greater reliability, efficiency and peace of mind, through a single, comprehensive and secure platform.
Today, 27,000 legal professionals across five countries (France, Italy, Germany, Spain and Luxembourg) trust us to do just that.
Our growth is guided by a clear approach: a global vision, grounded in a deep understanding of local specificities.
Behind this ambition, a team of around 250 people, united around one goal: supporting lawyers and legal professionals at every stage of their work, from research to drafting.
And we're just getting started.
The context
Doctrine has achieved 50% annual growth over the last four years and has become the market leader in AI-powered legal research in France. We then expanded into Italy (2024), Germany (2025), and in 2026 we acquired Maïté, the Spanish legal AI champion.
This trajectory means our Sales, Marketing & Ops teams are operating at full speed, across multiple markets, with increasingly ambitious launches.
Why this role exists
Doctrine's international expansion is accelerating fast: new markets, new products, new competitive dynamics, all at once. As we scale across Italy, Germany, and Spain, the opportunity ahead of us is clear: build a genuinely local presence in each market.
That's what this role is about. We're looking for someone to own the Italian market from the inside; someone who brings the depth of local expertise that makes the difference between a launch that lands and one that merely ships. Someone who turns market knowledge into sharp positioning, scattered signals into a coherent narrative, and a sales team into confident product advocates.
The Italian PMM is a builder role. The foundations are there; the local layer is yours to create.
What you'll own
Reporting to our Marketing Manager and working closely with our Italian sales team, the Italian Field Marketing, Product Manager and the broader Marketing & Ops team, you'll be responsible for making Doctrine perceived as the leading legal AI platform in Italy.
Your core scope covers :
- Go-to-Market: You'll build and execute all GTM collateral for Italian product launches: product emails, visuals, LinkedIn campaigns, webinars, in-product communications, ads.
- Positioning & Messaging: You'll be the person who best understands perceived value from Italian clients' perspective. You'll translate that into the Italian website, customer testimonials, landing pages, and brochures.
- Product Enablement: Working hand-in-hand with our global sales enablement manager, you'll develop and update sales tools (pitch decks, demo flows, objection handling, battlecards). You'll co-run product training sessions for the Italian sales team and close the feedback loop on the commercial playbook.
- Market Intelligence: You'll be the go-to expert on the Italian legal market: competitors, personas, buying dynamics. You'll own the creation and maintenance of Italian battlecards and personas, and you'll synthesize market signals into actionable insight for both the product and sales teams.
- User Education: Working with Product and Growth, you'll make sure Italian users adopt and activate the full range of Doctrine's features through targeted campaigns and in-app actions.
- Performance: You'll define what a successful German launch looks like - that framework doesn't fully exist yet and building it is part of the job. Then you'll track, iterate, and maximize the impact of everything you ship.
What we're looking for :
- Native or bilingual Italian: not a nice-to-have, structurally essential to everything in this role.
- A proven first experience as a Field marketer, PMM or Product Marketer, ideally in B2B SaaS.
- Comfort working in English and Italian across multiple teams and stakeholders; you enjoy coordinating complex, multi-stakeholder projects.
- AI is part of your toolkit, not a bonus skill. You're comfortable using AI tools as a natural extension of your workflow. At Doctrine, we build AI products for legal professionals; the expectation is that our own team leads by example.
- You need to understand the big picture before you can do good work, and you can translate that big picture into sharp, actionable copy.
- You're a natural storyteller: you can make complex concepts accessible, you write with conviction, and you're not afraid to take the mic in front of 100 people.
- You thrive in ambiguous, fast-changing international environments.
- You're willing to roll up your sleeves: this role ships things, it doesn't just strategize.
- You bring creative, unconventional ideas to the table.
What's in it for you ☀️
🏡 A flexible remote work policy, allowing up to three days of remote work per week (depending on your team).
🌴 A flexible leave policy
🌱 Real internal mobility opportunities
🏄♂️ Regular team events
📚 A genuine focus on individual and collective learning, with a €750 annual budget for any training related to your role, plus team-wide and company-wide training sessions
🏋️♀️ A Gymlib subscription for sports and wellness activities
🧘 Free access to the Moka.care mental health support platform, including up to 6 individual sessions per year
👩⚕️ Health insurance with Alan
🍱🚲 A Swile card for meal vouchers and sustainable mobility allowance (€66.60/month)
💡 Discounts and perks via our Works Council (CSE) on the Happypal platform
🍏 Brand new Apple equipment
Our values 🤝
At Doctrine, our 4 values guide us every day as we work to move things forward.
Challenge the status quo: we champion bold ideas that drive change across an entire industry.
Liberty and responsibility: we encourage autonomy, individual impact and ownership.
Knowledge is power: information is at the heart of Doctrine's mission, and we constantly strive to grow.
Release early, release often and listen to your customers: we believe in the power of iteration and in constantly listening to our market, our customers and their challenges.
Our hiring process 🚀
- A 30-min intro call with one of our Talent Acquisition Managers to understand your career goals and walk you through what we're building at Doctrine.
- A 1-hour conversation with your future manager to dive into the role, team scope and answer all your questions.
- One or two technical assessments to evaluate your skills in practice.
- An office visit including: lunch with 3 people from different teams to give you a feel for your future colleagues; a values conversation to share our vision; and a meeting with our CEO, Guillaume.
(The process can be adapted to fit your personal and professional constraints if needed.)
Ladies, go ahead and apply!
Research shows that women in particular tend not to apply for a role when they don't meet every single requirement. To put your mind at ease: this job description is a guide, nothing more.
If Doctrine interests you, we'd love to hear from you!
Diversity & inclusion
All our roles are open to people with disabilities. Feel free to bring it up at any point during the process. We're committed to putting in place whatever adjustments are needed to ensure a working environment that works for everyone.