Business Development Representative, AI-Enabled Sales
Software Engineering, Sales & Business Development, Data Science
Lehi, UT, USA
GPW & Associates, a Beyond Risk company, is seeking a motivated, results-driven Business Development Representative to expand our sales pipeline and build new client relationships. You will generate qualified opportunities through outbound outreach to organizations and professionals who may benefit from GPW's captive insurance capabilities, and support the Business Development Directors in reviewing policies and financials to assess captive viability.
AI is core to how this role works, not an occasional shortcut. We want someone who uses tools like Claude and Copilot to research accounts, draft outreach, and analyze documents, and who has the subject-matter judgment to catch a plausible-sounding error before it reaches a prospect.
What You'll Do
- Generate new broker and advisor relationships through cold calling, targeted email, LinkedIn outreach, networking, and referrals
- Use AI to build account intelligence: industry dynamics, risk profiles, loss exposure patterns, ownership structure, and likely captive fit
- Draft and iterate outreach with AI assistance, then edit for accuracy and specificity so every message reads like a person wrote it
- Qualify prospects on business need, timing, eligibility, and interest; schedule high-quality discovery meetings and follow up to maintain deal velocity
- Partner with the BD Directors to review policy documents, loss history, and financials, using AI to extract key data into structured pre-assessments and verifying every figure against the source
- Build and maintain a shared prompt and workflow library so the whole BD team gains leverage, not just you
- Maintain accurate records in Salesforce and partner with marketing on campaigns and messaging
- Follow GPW and Beyond Risk policy on approved AI tools; never enter confidential or regulated client data into unapproved systems
- Meet or exceed activity, meeting, and qualified-opportunity goals; represent GPW at industry events as needed
What You'll Bring
Required
- 2+ years of outbound sales, business development, lead generation, or appointment setting
- Background in P&C insurance, risk management, financial services, consulting, or another professional-services environment
- Hands-on, regular use of AI assistants at work, with specific workflows you can point to and explain
- Demonstrated success creating new opportunities through proactive prospecting
- Comfort engaging senior decision makers and translating complex services into clear business value
- Experience with Salesforce, HubSpot, or a similar CRM
- Self-motivated, organized, resilient, and comfortable working toward measurable goals
Preferred
- Exposure to captive insurance, self-insurance, reinsurance, or alternative risk solutions
- Experience using AI to analyze insurance documents, contracts, or financial statements
- Experience selling to executives, finance leaders, or other sophisticated buyers
Why GPW:
At GPW, we are the best of the best, and we expect the same from those who join us. Our culture is built on merit, results, and continuous improvement. If you’re ready to do meaningful work, be recognized for your performance, and develop alongside high-caliber colleagues, we want to hear from you.
What You Can Expect:
- Medical & Dental Coverage – 100% of employee premiums paid by GPW
- 401(k) with Immediate Eligibility – 60% company match on up to 6% of compensation, and 3% Safe Harbor contribution fully vested from day one, with employee participation
- Paid Time Off – 21 days of PTO in your first year, 7 paid holidays, and 3 floating holidays
- Paid Parental Leave – Supporting your most important moments
- Tuition Reimbursement – To help you grow your knowledge and impact
- FSA Access – For eligible healthcare and dependent care expenses
- Company-paid Life, AD&D, and Disability Insurance
- Hybrid Work Model – Following an initial in-office onboarding period, eligible employees may transition to a hybrid schedule
Join a Team That Delivers Excellence
GPW is a high-performance environment where your contributions are noticed, your skills are sharpened, and your potential is unleashed. If you’re ready to jumpstart your career with an organization that values curiosity, accountability, and results, apply today.
GPW & Associates is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or any other legally protected status.